Bachelor's Degree in Strategic Communication, Protocol and Event Organization

• Evaluate, make decisions and plan actions related to the field of communication.
• Apply theoretical knowledge to the understanding of reality and the resolution of specific problems in the area of Social and Legal Sciences, Engineering, and Arts and Humanities, especially in relation to the field of Strategic Communication, Protocol and Event Organization.
• Demonstrate the correct use of oral and written language.
• Collect, know how to discriminate and categorize information from bibliographic and documentary sources.
• Apply critical reasoning based on analysis and synthesis.
• Acquire an ethical commitment at work, knowing the general legal system and especially the Constitution and State institutions.
• Use ingenuity and develop creativity and innovation.
• Demonstrate social sensitivity in the development of his/her professional and/or academic work, in compliance with current regulations at both the Spanish and European levels, codes of good practice, criteria of self-control, gender equality, special needs of people with disabilities, protection of children and, in general, the principles contained in the Spanish Constitution and the values of the Culture of Peace.
• Demonstrate the ability to work as a team, developing interpersonal relationships.
• Correctly handle new communication technologies.
• Demonstrate the correct use of oral and written language in English language in the subject of modern languages and in those subjects taught in English.
• Effectively lead communicative projects, assuming the principles of social responsibility.
• Demonstrate the ability to adapt in changing environments, especially in the exercise of organizing events.
• Apply the knowledge and skills acquired during the development of the training program with resolution and effectiveness.

• Know the basic characteristics of corporate, business and institutional communication to effectively transmit the information of organizations through the relevant dissemination methods.
• Know and understand the professional and business environment of Strategic Communication, Protocol and Event Organization related to the exercise of the profession.
• Acquire and know how to apply the necessary knowledge in the area of economics to be able to elaborate and manage a budget as well as to know the basic knowledge of contracting and financing in order to apply it to the different types of events, conferences, fairs and/or acts
• Knowledge and understanding of the concept of International Society and the elements that make it up.
• Knowledge of the elements and factors that shape international reality, understanding and incorporating its multidisciplinary character.
• Demonstrate the ability to correctly express ideas and arguments both in a written and oral manner, properly handling the techniques of expression, presentation, defense and argumentation and mastering the principles of rhetoric and oratory.
• Know, apply and determine the techniques of protocol in all types of events, as well as the staging of both institutional and corporate ceremonies, both national and international.
• Know, understand the historical and social importance of the ceremonies and the protocolary rules and uses.
• Acquire and know how to apply to the profession the necessary knowledge about State institutions and their basic legal aspects.
• Demonstrate the correct use of oral and written language in the English language.
• Know and manage the most effective tools of communication technologies for efficient management of information and its subsequent processing and editing.
• Understand the relationship between the media and protocol and event organization, in terms of performance, ability to influence and professional development.
• Know and understand the basic concepts of the field of Communication and the facts that mark its evolution, as well as the business structure and history of the media.
• Know and understand the unwritten rules of coexistence and social relationships, as well as the basic protocol rules in event organization and company events.
• Know and understand the operation of the main international organizations and their diplomatic representations.
• Know and understand the basic concepts of marketing and advertising communication, its structure and utility in the field of companies and organizations.
• Identify and manage the contents and formats of social networks and virtual communities and possess basic knowledge for online positioning, as well as knowledge of the different digital disciplines that make up the current communication landscape.
• Identify and correctly handle the different elements that make up the internal communication management of the company.
• Acquire social skills, personal development and self-management for adaptation to the academic and professional environment.
• Apply in a practical way the knowledge acquired in the training program during the development of the professional activity.
• Present and defend a project related to the areas included in the training program.
• Identify and know the main uses and applications of heraldry, vexillology and laudative law.
• Know and identify the main strategies of diplomacy and conflict resolution of international application.
• Know and understand how to apply the necessary work guidelines in the management of sponsorship and patronage in the business and institutional sphere.
• Apply the main external communication techniques necessary for the management of relations with the media.

The access routes to the Bachelor’s Degree in Strategic Communication, Protocol and Event Organization are described below. In addition, Nebrija University will publish on its website the places available for the first year of the Bachelor's Degree in Strategic Communication, Protocol and Event Organization, distributing the number of places awarded for each study modality as it considers best.

1. Students who have a baccalaureate degree and have passed the University Access Tests may apply for admission, in accordance with the provisions of Royal Decree 1892/2008, of November 14, which regulates the access conditions to official university teachings of Bachelor's Degrees.

2. Also, and in accordance with the provisions of RD 412/2014, the following students may apply for admission to the university:

a) Graduates in European Baccalaureate or International Baccalaureate.

b) Students who have degrees, diplomas or Baccalaureate studies from educational systems of Member States of the European Union, or other States with which international agreements applicable in this regard have been signed, on a reciprocal basis.

c) Students who have degrees, diplomas or studies homologated to the Baccalaureate degree of the Spanish Educational System, obtained or carried out in educational systems of States that are not members of the European Union with which no international agreements have been signed in reciprocity for the recognition of the Baccalaureate degree, notwithstanding the provisions of article 4 of RD 412/2014.

d) Students who have official degree of Senior Technician in Vocational Formation, of Senior Technician in Plastic Arts and Design, or of Senior Sports Technician belonging to the Spanish Educational System, or degrees, diplomas or studies declared equivalent or homologated to said degrees, without prejudice of the provisions in article 4 of RD 412/2014.

e) Students who have degrees, diplomas or studies, other than those equivalent to Baccalaureate degrees, Senior Technician in Vocational Training, Senior Technician in Plastic Arts and Design, or Senior Sports Technician of the Spanish Educational System, obtained or carried out in a member State of the European Union, or in other States with which international agreements have been signed that are applicable in this regard, on a reciprocal basis, when said students meet the academic requirements demanded in said Member State to access its Universities.

f) People who have passed the university entrance exam for people over 25 years old.

g) People who have passed the access test for official Bachelor's degree studies for people over 40 years old, through accreditation of work or professional experience. The procedures for admission through this route are reflected in the “POA_9 Access procedure over people over 40 years old”.

h) People who have passed the university entrance exam for people over 45 years old.

i) Students who have an official Bachelor's, Master's or equivalent degree.

j) Students who have an official Associate's Degree, or a degree as Technical Architect, Technical Engineer, Undergraduate, Architect, Engineer, corresponding to the previous ordinance of university education, or an equivalent degree.

k) Students who have taken partial foreign or Spanish university studies, or who have finished foreign university studies but have not obtained their homologation in Spain and wish to continue studies at a Spanish university. In this case, it will be an indispensable requirement that Nebrija University have recognized at least 30 ECTS credits.

l) Students who were able to access the university according to regulations of the Spanish Educational System prior to Organic Law 8/2013, of December 9.

• In the case of students with special educational needs derived from disabilities, the need for possible curricular adaptations, itineraries or alternative studies will be assessed.

At the Antonio de Nebrija University, the admission procedures established by university legislation will be carried out with particular reference to the guiding principles of accessing Spanish universities: equality, merit, ability, universal accessibility and adjustment to the criteria of the European Higher Education Area.

Methods and deadlines for submitting admission applications

In order to apply for admission to any official university Bachelor's degree, it will be necessary to complete the corresponding admission application through the University website, or request it at any of the university campuses within the deadlines established by the Department of University Development.

Documentation necessary for admission to Bachelor's degree studies

a) Students with University Entrance Exams (from Baccalaureate and university entrance exams for people over 25yo):

Those who have attended the University Entrance Exams must bring:

• Copy of DNI or accrediting document.

• Report card with the grades of the University Entrance Exams.

• Personal academic record with the grades obtained in baccalaureate.

• File Transfer Fees sealed by the University Secretary where the University Entrance Exam (Selectividad) was taken.

b) Students who have a degree, diploma or studies equivalent to the Baccalaureate degree in educational systems from Member States of the European Union or from other States with which applicable international agreements have been signed, on a reciprocal basis. Graduates of European Baccalaureate or International Baccalaureate.

• Copy of Passport or accrediting document.

• Credentials for compliance with the requirements issued by the UNED or by the specified entity.

• Report card with grades obtained in the University Entrance Exams, if applicable.

• Accreditation of a B2 level in the Spanish language in the case of students whose nationality does not correspond to Spanish-speaking countries. (The accreditation of the level will be validated through the official diplomas admitted by the table of certificates accepted by ACLES).

c) Students from Advanced Vocational Training, Second Degree Vocational Training:

These students must provide the following:

• Copy of the DNI or accrediting document.

• Personal academic record with the grades obtained and the final numerical grade.

• Diploma or the receipt of having paid the issuing fee of the diploma.

• In their case, document stating the result of the Specific Phase of the University Entrance Exams.

d) University Graduates:

• Photocopy of the DNI or accrediting document.

• Academic record with the grades of each of the subjects taken and the final grade average.

• Diploma or receipt of having paid the issuing fee for the diploma.

In the case of students with validated foreign degrees, they must provide the following documentation:

• Homologation of the university degree.

• Equivalences of grade averages of studies taken in foreign centers. The university will be able to check the grades through the application notesmedias.aneca.es that is available for students and centers.

• Accreditation of a B2 level in the Spanish language in the case of students whose nationality does not correspond to Spanish-speaking countries. (The accreditation of the level will be validated through the official diplomas admitted by the table of certificates accepted by ACLES).

• Photocopy of Passport, DNI or accrediting document.

e) Students from previous educational arrangements who have not attended the general phase of University Entrance Exams, regulated in Royal Decree 1892/2008, of November 14:

• Students from COU (college preparation courses) prior to the 1974-75 academic year, and students who have passed the Higher Baccalaureate with a state exam: copy of DNI, grade book and the grade card of the specific phase of the University Entrance Exams, if applicable.

• Students who have passed the Higher Baccalaureate, PREU and the Maturity Test: copy of DNI, grade book, Maturity Test card and the grade card of the specific phase of the University Entrance Tests, if applicable.

f) Students with partial recognition of foreign studies: These students must submit the following documentation, officially translated and legalized, if applicable:

• Recognition request application form.

• Copy of Passport or accrediting document.

• Academic record accrediting the level and type of studies carried out, issued by the corresponding official Center, stating, at least, the following data: subjects taken, the credits or hourly load of each, grade and table or scale of grades.

• Curriculum or table of subjects of the degree to which the subjects to be recognized belong, with express indication of the duration of those studies in academic years and the subjects that comprise it, and with the original seal of the Center of origin, or failing that, the documentation requested in the credit recognition procedure.

• Subject programs, with details of the content and scope (hours and credits) with which they have been taken, and with the original stamp of the Center of origin or, failing that, the documentation requested in the credit recognition procedure.

• Accreditation of a B2 level in the Spanish language in the case of students whose nationality does not correspond to a Spanish-speaking country. (The accreditation of the level will be validated through the official diplomas admitted by the table of certificates accepted by ACLES).

• Equivalences of average grades of studies carried out in foreign centers. The university will be able to check the grades through the application notesmedias.aneca.es that is available for students and centers.

i) Students requesting admission due to change of university and/or studies. Students from other universities must submit the following documentation:

• Copy of the DNI or accrediting document.

• Copies sealed by the university of origin of the official content and competence programs, or teaching guides, of the different subjects passed or, failing that, the documentation requested in the credit recognition procedure.

• Personal academic record of university studies started with an average grade of 0-10, based on the provisions of Royal Decree 1125/2003 (BOE 09/18/2003).

• Photocopy of the BOE where the degree's curriculum is published.

j) Access to the University for people over 45 yo.

• Copy of the DNI or accrediting document.

• Certificate accrediting the passing of the Entrance Exam for those over 45 years old (test carried out at Nebrija University).

k) Access to the University for people over 40 yo.

• Copy of the DNI or accrediting document.

• Positive report after the assessment at Nebrija University of all the requirements established in Art. 16 RD 412/2014.

Only those candidates who have submitted the required documentation within the deadlines established by the Admissions Department will be processed. In addition, the student will be asked for all the additional information that was deemed appropriate in order to know the candidate's suitability for the Bachelor's Degree.

For the purposes of pre-admission and admission, the evaluation of the candidate will be made using 0 to 10 points, taking into account the following criteria and percentages:

Academic record of the student's route of origin: 60%

Multiple-choice psychotechnical test: 10%

This test consists of an assessment of competences/skills related to: abilities in intellectual work, attitudes towards cooperation and teamwork, time and resource management. We will try to determine if the candidate has sufficient motivation, training and knowledge, skills, aptitudes, communication skills, extracurricular activities and future interests necessary to be admitted as a student of the Bachelor's Degree in Strategic Communication, Protocol and Event Organization at the Antonio de Nebrija University.

English level test: 10%

In addition to the competences established in the Bachelor's Degree in Strategic Communication, Protocol and Event Organization, we have included another related to the adequate knowledge of the English language, both oral and written. To this end, the Vice-Rector’s Office of Academic Organization and Faculty has established a series of strategies of a diverse nature to facilitate the acquisition of said competence by students, among which are the use of materials in English and the programming of subjects in English.

In order to know the students' real level of knowledge of the English language, the Institute of Modern Languages will design a language placement test. Based on the results of this test, students will simultaneously take the chosen Bachelor's Degree, and depending on each student's level, the “Diploma in English Professional Communication”.

The English level tests consist of a written exam with multiple choice questions, oral and written comprehension and use of the language, with a duration of 60 minutes. They are taken in person or online, and are held in computer rooms on each campus, with professors from the Institute of Modern Languages. Depending on the results of this test, the student will be placed at the corresponding level. The minimum level one can access at the beginning is B1.

The student who decides to take the subjects in English must reach a B2 level in the test in order to guarantee that this language can be the vehicular language of his/her academic program and, therefore, that he/she can achieve the skills connected to each subject. If the student does not pass this placement test, they must take the subjects in Spanish.

It will not be necessary for the candidate to take the language placement test if they provide a document proving their English level. The level accreditation will be validated through the official degrees established by the table of certificates accepted by ACLES, and they will also be reviewed by the Institute of Modern Languages.

Specific test of knowledge about the Bachelor's Degree in Strategic Communication, Protocol and Event Organization. It contains multiple-choice questions and consists mainly of specific contents of some of the main areas of general knowledge (basic principles of design, knowledge about content creation, basic principles of the multimedia and digital field) that will be studied in the degree chosen by the candidate, in addition to other elements common to all degrees. This test will weigh 20% of the total.

Personal interview: As a strategy to know the characteristics of the applicants, the psychopedagogical guidance department, as a diagnosis, will apply a personality test to all candidates that explores the emotional, intellectual, social and norms and values areas of each candidate for the Bachelor's Degree in Corporate Communication, Protocol and Organization of Events at the Antonio de Nebrija University.

In the event that an applicant presents any clinical indicator, an in-depth interview will be carried out with the psychologists of the Department of Psychopedagogical Guidance, and if necessary, they will be sent for clinical evaluation by the specialized teachers in Psychiatry or/and Clinical Psychology.

All tests and student records will be evaluated and assessed by the Bachelor's Degree Admissions Committee, taking into account the criteria reflected in the "PGA_11 Procedure for the Operation of the Bachelor's Degree Admissions Committee", which are part of the Internal Regulations that govern the access of candidates to the University.

The Admissions Committee will meet when necessary and will communicate the result of the admission to the candidate through email, telephone and letter so that they can proceed with their enrollment.