Master’s Degree in Marketing and Digital Advertising

Curriculum

BOE No.6 January 7th 2012
All our degrees and curricula have been prepared in accordance with the new guidelines set by current legislation, having already been verified by the National Agency for Quality Assessment.
The student must complete 60 credits

First Semester 24 ECTS

• 4 ECTS | Online Marketing
• 4 ECTS | Web Architecture
• 4 ECTS | Digital Advertising
• 4 ECTS | Search Engine Optimization: SEO and SEM
• 4 ECTS | Social Media and Content Management
• 2 ECTS | ICT Tools
• 2 ECTS | Web Measurement and Analytics

Second Semester 36 ECTS

• 4 ECTS | Electronic commerce
• 2 ECTS | Mobile Marketing and New Online Trends
• 2 ECTS | Digital Design and Creativity
• 4 ECTS | CRM, Consumer Research and Online Reputation
• 4 ECTS | E-Marketing Strategy and Online Media Planning
• 2 ECTS | Legal Framework, Regulation and Professional Ethics
• 2 ECTS | Affiliate Marketing
• 2 ECTS | Webinar on Analytics in Social Media
• 4 ECTS | External Internship
• 10 ECTS | Final Research Project

Professors

Tania Brandariz Portela Directora del Máster en Marketing y Publicidad Digital. Profesora. Director of the Master in Marketing and Digital Advertising. Professor Doctora en Periodismo por la Universidad Complutense de Madrid con Premio Extraordinario. Máster en Estudios Avanzados en Comunicación Política. Especialista en Marketing Político, análisis de datos en la red y su impacto en la opinión pública. Gema Barón Dulce Profesora de CRM, investigador del consumidor y reputación online Professor of CRM, consumer researcher and online reputation Doctora Cum Laude en Ciencias de la Comunicación por la Universidad Nebrija. Profesora Acreditada por ANECA. Licenciada en Publicidad por la misma Universidad, Máster Universitario en Dirección de Comunicación por la UCAM. Ha trabajado en diversas Agencias Multinacionales de Publicidad, Marketing Relacional y Marketing Directo, así como en anunciantes en España y Francia. En el año 2010 se incorpora como profesora e investigadora en la Universidad Nebrija, impartiendo desde entonces diferentes asignaturas en el Grado de Publicidad y Grado en Marketing. Ha sido Coordinadora Académica del Máster Universitario en Marketing y Publicidad Digital Yahoo!, implementándolo en su lanzamiento en modalidad online (2012-2013) y Coordinadora Académica del Máster Universitario en Dirección de Publicidad Integrada TBWA (2014-2015 y 2015-2016). En la actualidad es la directora de programa del Grado en Marketing. Jesús María Campos Bouzas Profesor de Diseño y Creatividad Digital Professor of Design and Digital Creativity Licenciado en Publicidad y Relaciones Públicas. Cuenta con más de 20 años de experiencia como diseñador web. Especialista en UX, diseño y producción de contenidos digitales. Su trayectoria profesional arranca en antena 3 TV, para continuar en Marca.com y Quoco. Entre sus creaciones más destacadas, se encuentra la puesta en marcha, creación y diseño de la página web Marca.com, la web del Atlético de Madrid CF, el proyecto “Aprendemos juntos” de BBVA, o los distintos contenidos digitales de Vodafone. Creador del foro Domestika y docente de proyectos digitales en Universidad de Navarra y San Pablo CEU. Desde 2019, se encarga de la dirección estratégica y creativa de contenidos digitales, en Ymedia Wink. En la Universidad Nebrija imparte la asignatura de Diseño web y aplicaciones móviles en el Grado en Comunicación Corporativa, Protocolo y Organización de Eventos y la asignatura de Diseño web en el Grado de Publicidad y Relaciones Públicas. Antonella Catucci Profesora de Herramientas TIC Professor of ICT Tools Doctoranda en Estudios de Género en la UC3 de Madrid, es Licenciada en Comunicación e Idiomas para la Cooperación Internacional, con doble máster universitario en Comunicación Corporativa, Marketing Digital, Inbound Marketing y Comercio electrónico. Consultora Internacional de Marketing y Comunicación digital desde hace 10 años, durante su trayectoria, ha trabajado para Nespresso Italia en el proyecto SEO- On Page y para el Dusable Museum of African American History de Chicago como directora del proyecto en español, actualmente es docente en la Universidad Nebrija y en la UNIR; además es fundadora y directora de Own Value, agencia de marketing especializada en mujeres emprendedoras y Codirectora de Comunicación y Responsable de la sección MKT&Women en Marketing Insider Review. Raúl del Cuadro Rodríguez Profesor de Webinario de Analítica en Medios Sociales Professor of Social Media Analytics Webinar Graduado en Publicidad y máster en Marketing y Publicidad Digital por la Universidad Nebrija. Adicionalmente, master en Brand Management por IED Madrid. Especializado en consultoría y estrategia de comunicación online trabajando junto a grandes marcas a lo largo de todo su customer journey. Ha trabajado a nivel nacional e internacional con clientes como Toyota, Decathlon, Spotify, Banco Santander, Coca-Cola European Partners, L’Oreal, Royal Caribbean, Acciona, Vantguard, Campo Viejo o Ron Santa Teresa, entre otros. Actualmente, Marketing & Communications Manager en la empresa tecnológica Softonic. Responsable de liderar a nivel global la estrategia de comunicación y marketing de Softonic, con el objetivo de impulsar la reputación de la empresa, tanto interna como externamente. Sergio García Cabezas Profesor de Arquitectura Web Professor of Web Architecture Doctor en Educación ha compaginado su labor docente en el Centro Universitario La Salle, Universidad Francisco de Vitoria con su trayectoria profesional ha trabajado como CEO en Tranmediarte, Productor en Betterword o Director de contenidos transmedia en Possible Lab entre otros, esta labor profesional ha sido compaginada también con la de Consultor para grandes organizaciones en materia de tecnología, diseño, accesibilidad y narrativa transmedia unesco, OEI, RIINEE, Red Tucana, Gobierno de Chile entre otras. Entre su Proyectos web destacan https://labpossible.com; https://vestaliaasociados.es/; https://transmediarte.com/; https://betterworldgame.com/; https://makermania.es/; https://www.lasallecentrouniversitario.es/;https://mineacademy.es/;https://somosamafi.es/

Sergio González Piñeiro Profesor de Marketing de Afiliación Professor of Affiliate Marketing Licenciado en Publicidad y Relaciones Públicas por la Universidad Complutense de Madrid. Ha sido Director de Ecosistemas Digitales en Carat y Responsable del Product Office de Carat, desde donde ha desarrollado soluciones innovadoras de comunicación para los clientes de Carat, ha participado en liderar el conocimiento digital en Carat y participado en todos los planteamientos, desarrollos e Implementaciones de las herramientas que desarrolla Carat en España así como en la adaptación a España de los planteamientos y herramientas internacionales del grupo. Actualmente es socio fundador de ethink, compañía dedicada a la consultoría del comercio electrónico y el mundo digital. Manuel Martín Esparza Profesor de Medición y Analítica Web y Posicionamiento en buscadores SEO/SEM Professor of Web Measurement and Analytics
SEO / SEM search engine positioning Master en Business Administration (M.B.A.) por la University College Dublin, Licenciado en Ciencias Empresariales por la Universidad Autónoma de Madrid y Postgrado en Marketing y Ventas por la École de Commerce de Lyon.
Especialista en posicionamiento de pago (PPC), CEO en PanEuro Search Marketing.
Ha trabajado en Google, Amadeus, IE Business School, Unilever y Danone, entre otras. Ángel Mojarro Aliaño Profesor Professor Doctor acreditado en Comunicación, Licenciado en Periodismo y Máster en Comunicación y Educación Audiovisual, compagina su trabajo en el mundo del marketing y la comunicación digital con la docencia universitaria. Su perfil combina una sólida base académica con una amplia experiencia aplicada, lo que le permite entender la comunicación desde una perspectiva integral. Tras más de 15 años en agencias especializadas y de Growth, ha destacado en la creación de estrategias de Inbound Marketing y Contenidos B2B, ayudando a empresas a conectar con su audiencia y a generar crecimiento sostenible en el canal online. Victoria Isabel Moreno Gil Profesora Professor Doctora Cum Laude en Investigación en Medios de Comunicación por la Universidad Carlos III de Madrid, máster en Derecho de la información por la UNED y licenciada en Periodismo y Comunicación Audiovisual por la Universidad Carlos III de Madrid. Profesora asociada en la Universidad Nebrija desde 2019 y en la Universidad Carlos III de Madrid desde 2022. Sus líneas de investigación son la ética periodística, la desinformación, la alfabetización mediática y la Inteligencia Artificial. Combina su labor docente e investigadora con una dilatada carrera profesional como periodista (El Mundo TV, Intereconomía, Cadena Ser). Actualmente trabaja como redactora multimedia en la European Pressphoto Agency (EPA), ligada a la Agencia EFE. Fernando Miguel Pérez Penas Profesor de Social media y content management Professor of Social Media and Content Management Máster en Comunicación Corporativa e Institucional por la Universidad Carlos III de Madrid. Licenciado en Historia por la Universidad de Salamanca. Con más de 15 años de experiencia trabajando en comunicación y publicidad, actualmente es Strategy Director en dentsu. Trabaja o ha trabajado para marcas como Disney, Mahou, IKEA, Coca-Cola, El Corte Inglés, Vodafone, Google, Microsoft, BBVA, CaixaBank, Mastercard, Campofrio, Adeslas, Sanitas, Carbonell, Mattel, Lego,… Su responsabilidad es la creación de propuestas de valor para los clientes. Experto en research, estrategia, digital, creatividad, social media, comunicación corporativa, influence marketing, … Forma parte de varias de las comisiones de trabajo de la IAB (Interactive Advertising Bureau) Docente en diferentes cursos profesionales imparte la asignatura Investigación de Audiencias desde el año 2019. También ha impartido asignaturas o sesiones especificas en el Máster Universitario en Planificación Estratégica de Medios Publicitarios, Máster en Dirección de Publicidad Integrada y Máster en Marketing y Publicidad Digital. José Santiago Pérez Sotelo Profesor de Arquitectura Web Professor of Web Architecture Doctor en Informática por la Universidad Rey Juan Carlos. Ingeniero en Sistemas de Información en la Universidad Tecnológica Nacional de Argentina (UTN), donde también se desempeñó como docente. Máster en Tecnologías de la Información y Sistemas Informáticos por la URJC. Ha realizado publicaciones en conferencias internacionales, workshops, revistas académicas y libros. Actualmente es miembro colaborador en el Centro para las Tecnologías Inteligentes de la Información y sus Aplicaciones (URJC) y Profesor consultor en la Universidad Isabel I. Se desempeña también como asesor y consultor particular en informática. Mª del Mar Ramos Rodríguez Coordinadora de Prácticas Externas de la FCA FCA Internship Coordinator Doctora en Bellas Artes por la Universidad Complutense de Madrid. Licenciada en Ciencias de la Imagen y Sonido por la misma universidad. Su práctica profesional se ha desarrollado en el mundo de la fotografía, la producción audiovisual y el diseño gráfico y editorial. Destaca su experiencia laboral en el mundo de la publicidad cinematográfica, en estudios de diseño y en la productora cinematográfica CineCompany, así como en las empresas de comunicación editorial Grupo Zeta y Vocento. En la Universidad de Nebrija imparte docencia desde 1998 en programas de grado y postgrado en las áreas de Comunicación Audiovisual, Periodismo y Publicidad al tiempo que lo compagina con proyectos gráficos y audiovisuales para empresas e instituciones. Desde el año 2022 es la coordinadora académica de Prácticas de la Facultad de Comunicación y Artes. Juana Rubio Romero Profesora de Trabajo de Fin de Máster Professor of Master's Thesis Profesora Doctora Acreditada. Licenciada en Psicología. Doctora en Filosofía. Profesora e investigadora en la Facultad de Comunicación y Artes desde 1996. Su especialización son los Métodos de Investigación y la Psicología aplicados a la comunicación y al consumo. Experiencia profesional en investigación social y de mercado. Ha ejercido en diversos puestos de responsabilidad como investigadora cualitativista para Institutos de Investigación, Agencias de Publicidad y clientes directos. Ha dirigido durante cinco años el Curso de Investigación en Marketing, que organiza AEDEMO. Ha participado en numerosos congresos nacionales e internaciones, como ponente y formando parte del comité organizador. Sus publicaciones más relevantes son documentos técnicos de investigación social. Beatriz Sanjurjo Rebollo Profesora de Marco jurídico, regulación y ética profesional Professor of Legal framework, regulation and professional ethics Doctora cum laude en Derecho por la Universidad Autónoma de Madrid. Profesora Acreditada por ANECA. Licenciada en Derecho por la Universidad Autónoma de Madrid. Diploma de Especialización en Derecho Constitucional y Ciencias Políticas por el Centro de Estudios Políticos y Constitucionales. Diploma de Dirección de Personal y Recursos Humanos por la Escuela de Organización Industrial. Diploma de Dirección y Gestión Empresarial por la Universidad Politécnica de Madrid. Experta en Comercio Internacional por la Universidad Autónoma de Madrid. Académica correspondiente de la Real Academia de Jurisprudencia y Legislación. Abogada en ejercicio del Ilustre Colegio de Abogados de Madrid y Profesora de Derecho en Universidad Nebrija. Pavel Sidorenko Bautista Profesor de Publicidad Digital Professor of Digital Advertising Profesor e Investigador en la Facultad de Comunicación y Empresa, y Programa de Doctorado en Humanidades y Sociedad Digital de la Universidad Internacional de La Rioja. Acreditado Contratado Doctor por ANECA con sexenio de investigación reconocido por la CNEAI. Doctor por la Facultad de Comunicación de la Universidad de Castilla-La Mancha. Es el director del Observatorio Académico Internacional de Comunicación, Marketing y Branding en el metaverso - 'Brandingverse' Ha centrado su investigación en las narrativas emergentes y nuevas tecnologías aplicadas a la comunicación digital. Actualmente suma más de 60 investigaciones publicadas en revistas científicas de alto impacto. Fernando Toledano Cuervas-Mons Profesor de Diseño y Creatividad Digital Professor of Design and Digital Creativity Doctor en Ciencias de la información por la Universidad Complutense de Madrid. Profesor Acreditado por ANECA. Master en Publicidad por ICADE (Universidad Comillas). Licenciado en Ciencias de la Información por la UCM, especialidad en Comunicación audiovisual. Ha trabajado en Gardoqui-Gold; Publicis y RdA Comunicación. Profesor en el Master Universitario en Dirección de Publicidad Integrada TBWA. Ha sido docente en el Curso de Creatividad Publicitaria y de la Comunicación del IED (Instituto Europeo di Design). Pertenece al Comité Ejecutivo del Capítulo Académico de la IAA (International Advertising Association). Actualmente es Coordinador académico de Grado en Publicidad y RR.PP., del Grado en Marketing y Comunicación Comercial y profesor permanente del la Facultad de Comunicación y Artes. Carolina Zamora Escribano Profesora de Mobile Marketing y nuevas tendencias online Professor of Mobile Marketing and new online trends Doctora en Economía de la Empresa por la Universidad Rey Juan Carlos de Madrid, desarrolló la tesis doctoral La transmisión de valor de marca en entornos influenciados por las redes sociales: comportamiento del usuario y entendimiento para una nueva comunicación. Es Máster Oficial en Marketing en la Universidad Rey Juan Carlos y Licenciada en Filología Clásica por la Universidad Complutense de Madrid. En el área profesional trabaja como consultora de proyectos digitales en A04Media para empresas como ACNUR, Universia, etc. y dirige el área editorial, especializada en contenidos, content marketing y edición digital. Ha coordinado el desarrollo editorial de Observatorio eCommerce, STAS e Innovadoras TIC de la Fundación Cibervoluntarios. Ha participado en la organización del Social Mobile Congress, entre otros. Ha impartido clases de grado en UFV y de postgrado en ESIC Business & Marketing School; es miembro de Tribunales de TFM y Tutora en EAE Business School.

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More Academic Information

• Academic Quality
• Competences
• Online Study
• Schedules
• Admission

Official Degree:Master's Degree in Marketing and Digital Advertising

Quality of the degree

Internal Quality Assurance System System managers Incidents, Suggestions and Complaints Job placement report and assessment of training received External verification and modification reports

External verification and modification reports

External monitoring and accreditation reports

Monitoring report Accreditation report

Main results of the degree

Main results of the degree

Degree memory Improvement actions

Student profile

Graduates with analytical and strategic ability, with initiative and great work capacity, with the ability to empathize with a team, adaptable to organizational objectives, with a predisposition to make decisions regarding previous analysis, decisive and quick in the execution of their work and with interest in new technologies as users.

Graduate profile

Professionals trained in the new profiles created after the growth of the Internet and digital environments, such as Digital Project Management or person in charge of web projects, Community Manager or expert in brand optimization, management and positioning in social media, Digital Planner and SEO Consultant. Professionals capable of defining and establishing marketing strategies, creating a corporate or sales website, implementing campaigns (communication, loyalty, promotion) and mastering the necessary analytical means to track and measure their effectiveness, passing through the control of all the resources offered by the Network for consumer knowledge and segmentation.

In the admission process, the academic record and their aptitudes will be assessed through a personal interview with the program coordinator.

Academic regulations

General student’s regulations. Credit transfer and recognition. Regulation of student participation. Common procedures for carrying out the Final Research Project

Total Credits

60 ECTS credits.
Minimum 12 ECTS and maximum 60 ECTS per registration and academic period

Accredited
Degree

Center responsible:School of Communication and Arts

Branch of knowledge: Social and Legal Sciences

Available places: 150

Type of Education: Online

Academic year in which it was implemented: 2011

Languages: Spanish / English

Duration: 1 year

University Services: [+info]

Competences

Specific competences

• Possess, understand and know how to apply the advanced concepts of marketing and commerce through the Internet and new technologies, and its connection with the company's global marketing strategies.
• Know, understand and know how to professionally apply the way in which relations with consumers take place in the interactive digital environment, as well as the potential of the Internet as a source of information and knowledge about the consumer.
• Possess, understand and know how to apply the advanced concepts of affiliate marketing, the business model they represent and the possible strategic approaches to operate in this medium.
• Possess, understand and correctly apply advanced knowledge on the elements that intervene in the purchase / sale of goods and services through the Internet and new digital technologies.
• Understand and know how to apply the principles and approaches of construction / branding strategies and branding in the online environment.
• Acquire and demonstrate having a strategic mentality in order to apply it to the selection of digital media, knowing how to design the strategy, selecting agents and interpreting and developing online media plans.
• Possess, understand and know how to apply the advanced concepts of digital advertising and know how to implement online advertising actions based on objectives and strategies.
• Possess, understand and know how to apply SEO and SEM concepts and techniques for online positioning.
• Understand and know how to apply advanced concepts about social media marketing techniques and the creation of links with the consumer.
• Understand and know how to apply the latest trends in the brand-consumer relationship through marketing on mobile devices and new emerging media.
• Know how to implement, communicate and effectively present the strategy and marketing campaign and digital advertising.
• Master’s Degree in Marketing and Digital Advertising Accredited Master’s Degree Reserve a place.
• Know and be able to apply correctly the specialized concepts about web design and architecture oriented to marketing and digital commercial communication.
• Know the main variables of measurement of results in the online environment and be able to effectively use the tools available in the medium.
• Possess, understand and know how to apply knowledge about the commercial research methods specific to the online medium, applying both quantitative and qualitative research techniques.
• Know and understand the possibilities offered by new technologies, especially web 2.0 and 3.0 as a means of relating to and learning from the consumer.
• Know and understand the specific foundations of the legal system, the regulatory framework and professional ethics in the online environment.
• Possess, understand and know how to apply the fundamental and advanced concepts and techniques of social communication research, both from a scientific perspective and from its application to business projects.
• Know how to plan and implement a comprehensive digital communication plan.
• Know how to communicate and present the topics related to their specific areas of knowledge in professional, academic, scientific and general society environments.

General Competences

• Apply the knowledge acquired in the context of organizations and companies, as well as especially in the field of commercial communication and the digital environment.
• Solve problems and make effective decisions when faced with problems and situations of a high competitive level.
• Integrate the knowledge acquired and face the complexity of making judgments based on information that, being incomplete or limited, includes reflections on social, economic and ethical aspects.
• Communicate the conclusions and the knowledge and ultimate reasons that support them in a clear and effective way to both specialized and non-specialized publics.
• Possess the learning skills that allow them to continue studying in a way that will have to be largely self-directed or autonomous, in order to be above the technological challenges.
• Possess the learning skills that allow them to start an academic career in the area of knowledge of Communication and Arts, after having developed a professional career for one year, if that is their desire.
• Demonstrate that they know how to work effectively in a team.
• Demonstrate great sensitivity in the development of their professional and / or academic work, in compliance with current regulations at both Spanish and European level, codes of good practice, self-control criteria, promotion of women's equality, of disabled people, the protection of children and, in general, the principles contained in the Spanish Constitution and the values of the Culture of Peace.
• Demonstrate having acquired the general and specific competencies of the program.
• Apply in practice the knowledge acquired in the program during the development of the professional activity.

Online Study

Methodology

The teaching system will be carried out entirely through the Virtual Campus, accessible from the Internet through the remote computer platform currently in use at the University.
Nebrija Platforms Access to the Virtual Campus

At the beginning of the course, the student is given, via online (email and downloadable material from the website), the general documentation of the Master's Degree that will include:

• Information for all subjects.
• General agenda.
• List of professors.
• General teaching methodology.
• Description of the type of documents that are published.
• Basic contact information, telephone numbers, e-mail addresses, telephone service hours, etc.

Along with this general documentation and also electronically, the student will be provided with a didactic guide for each subject, which includes:

• Detailed program of the subject and the competencies the student will achieve when finished.
• Detailed set of learning activities, papers to be submitted, grading criteria in the ordinary and extraordinary examination session, bibliography and recommended links.
• Location and detailed mechanisms of online/pone tutoring with the professor.
• Exam dates, paper submission dates.
• Any other information and necessary orientation in order to follow the subject.

This material will be accessible at all times through the Virtual Campus, whose main page has all the subjects in which the student is enrolled, organized by semester.

Structure

Each subject is coordinated by a tutor, who is responsible for setting the educational itineraries and providing students, through the Virtual Campus, all the necessary material to take the course.

Each subject's Virtual Campus is organized in a structure of folders for communication, documentation, notices, etc. of the educational e-learning projects. The platform also offers a series of essential tools for online learning, such as forums, videoconferencing, the submission of papers, and the repositories of documents for the dissemination of notes among students. Additionally, it incorporates tools such as surveys and exercises that allow interaction with the students to see their progress level in the subject.

The teaching of the subjects is structured into educational itineraries, which are learning sequences programmed by the tutor according to the contents of the subject, dividing it into modules (chapters) and stages. The educational itinerary not only includes documents, but can also include any of the tools offered by the Virtual Campus platform, so that the elements of the itinerary can be exercises, group work, participation in forums, surveys or any other element of the campus.

The tutor controls the progress of the students, knowing at all times what documents they have read and how much time they have devoted to it, being able to establish -for example- mandatory milestones, so that if the student has not passed a test, he/she cannot access the rest of the formative itinerary.

In addition to the material available on the campus, group tutoring will be scheduled on a regular basis and on previously set days, and be carried out through videoconferencing and webinar systems. Teachers are permanently accessible by email with a maximum delay of 48 hours. They will also be available for telephone assistance on the schedules and days previously set for each subject.

Educational activities

The publication of documentation is distributed throughout the course, in several deliveries corresponding to the various modules and stages of learning, so that the student assimilates the subject matter gradually. Each of these publications of teaching material will be composed of various types of documents:

• Theoretical contents of the subject. Each didactic unit (module or stage) explains a complete unit of the subject. Its content, in great extension and depth, includes complementary information on concepts, definitions, bibliography and web links of interest.
• Exams and follow-up tests. The results will be published on the platform.
• Exercises and proposed work that the student must complete and deliver to the professor by electronically and he/she will correct and evaluate them. The work deals with the contents of the subject and its application to problems, examples and case studies.

Upon the publication of each documentation, the tutor will inform the students of the deadline for submission of each of the exercises and proposed work, which will normally be three or four weeks after the publication of the corresponding contents.

Evaluation

Course evaluation system:

Although the evaluation system may vary depending on the particular characteristics of each subject, in general, the evaluation system is structured around the following elements:

• Participation in forums and other activities programmed through the virtual campus.
• Follow-up tests.
• Practical tests or evaluation work.
• Final in-person exam or project (not in-person).

The final exams of each subject can consist of both an exam and the presentation of a project submitted by telematic means.

In the final grade of the subject, the grade of said final exam is weighted with the rest of the evaluation elements as indicated in the Learning Guide of each subject.

The specific percentages of weighting in each subject appear in the documentation delivered to the student at the beginning of the course.

All grades will be accessible via Internet, in the student's private section.

Evaluation system of the Master's Degree Final Research Project:

The Master’s degree Final Research Project consists in the creation of a digital marketing plan that must be defended via telepresence before a Tribunal.
Said Tribunal will be made up of professors of the Master's degree and relevant professionals of the sector.

The reading and defense of the Final Master's degree project will take place in July or September, depending on the period of completion of the internship and can only be done once the rest of the subjects of the Curriculum have been passed.

The evaluation will consider both the individual work, embodied in the written and audiovisual document containing the proposal (80% of the final grade), and the oral presentation before the Tribunal (20% of the final grade).

Awards to Global Campus Nebrija

Best University in Online Learning - Ranking QS Stars Magisterio Award - Hybrid Presentiality educational model Blackboard Catalyst Award in the category of "leading change" Blackboard Catalyst Award - for the Hybrid Presentiality educational model Good Methodology Practice according to Cátedra UNESCO Success Story from Blackboard Education Excellence Awards as Best Online University – Mundo Ciudad Foundation 6th Best Blog on eLearning for España and LATAM

Academic calendar

Academic Calendar 2024-25 Academic Calendar starting in March 2025

Schedules

Schedules Group MKPD 25-26

Access and admission

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4.2. Access and Admision

As established in article 16 and 17 of RD 1393/2007 of October 29, which establishes the organization of official university studies, in order to access the official master's degree studies one must have an official Spanish university degree or another issued by an institution of higher education of the European Higher Education Area that grants access to Master's degrees in the country issuing said degree.

Likewise, according to the aforementioned article, access will also be granted to graduates of educational systems outside the European Higher Education Area, without the need for homologation of their degrees, after verification by the University that they accredit a level of education equivalent to the corresponding official Spanish university degrees, and that they grant access to postgraduate studies in the country issuing the degrees. Access by this means will not imply, in any case, the homologation of the interested party's previous degree, nor its recognition for other purposes than that of studying the Master's degree.

For this Master's Degree, the Bachelor's Degree or Undergraduate Degree in Advertising and Public Relations, Bachelor's Degree in Business Administration and Management, Bachelor's Degree in Journalism and Bachelor's Degree in Audiovisual Communication will be especially valued.

The admission process to the Master's degree begins by sending the following documentation by post or courier to the Postgraduate Admissions Section:

• Completed Admission Application
• Updated Curriculum Vitae
• Photocopy of the DNI (only Spanish candidates) or passport (only foreign candidates)
• Photocopy of the Academic Record/Transcript (complete or in the last year studied of the university degree)
• Four color passport-size photographs
• Document that proves the candidate has an Intermediate Level in English (for Spanish speakers) or Spanish (for non-Spanish speakers)

Once the documentation has been received and it has been verified that the submitted degree grants access to the Master's degree, as established in arts. 15 and 16 of Royal Decree 1393/2007, the candidates take the proficiency test of their chosen program.

The tests are taken remotely, and consist of an aptitude test with which assess the student's maturity and the reasons that lead him/her to study here, and a specific test for the chosen program. The Admissions Commission analyzes the results and the documentation submitted by the candidate and approves or rejects the application. The candidate receives written information about their admission, about the process of formalizing their enrollment in the Program and about the final documentation that must be submitted, duly legalized.

Also, the Admissions Commission, made up of those responsible for the Department itself, the Registrar's Office and the Department of University Development, is responsible for proposing to the University Rector the granting of student status for those candidates whose suitability has been verified.

The weighting of these admission tests is specified below:

• Academic Record of previous studies: 50%
• Aptitude test: 20%
• Admission test to the master's program: 30%

After registering, the candidate goes on to formalize their enrollment, choosing the subjects online and completing the required information.

Throughout the process, the candidate is permanently in contact with the Department of University Development and with the academic heads of the Program, who can answer any questions.

Employability

Career Opportunities

The teaching staff of the School of Communication and Arts is formed by professionals from each field of specialization, who carry out a teaching method based on the conviction that what we learn, we learn by doing it.

The integration with the profession is based on the incorporation of professionals as associate professors in each program, in a teaching methodology inspired by the learning by doing proposal which carries over into the experiential aspect in the classrooms and into the activities of academic extension.

The program trains students to pursue professions such as

• Director of digital communication of a company or organization, responsible for the area of digital communication and leader in the direction and implementation of the online communication plan, being able to adapt it to the global organization.
• Digital communication manager, expert in the strategic management of image and digital communication, online reputation and relationship with bloggers, social networks, portals, and other websites.
• Director of e-Marketing, responsible for planning and strategic development of online marketing campaigns in the company or organization.
• Responsible for web projects or Digital Project Management, responsible for the creation, development and execution of web projects, as well as Master's Degree website or web content manager.
• Community manager, a position of enormous demand at present, which responds to the professional profile of an expert in the optimization, management and positioning of the brand in the media or social networks.
• Digital planner or responsible for planning and advertising strategy in digital media.
• SEO, SEM Consultant. Person responsible for the organic or natural positioning of the brand in search engines in order to obtain traffic on the brand website and as an expert in Paid Search (SEM and CPC).

Internships

Nebrija University has signed a Collaboration Agreement on training practices and employment with nearly 3,000 companies and institutions, to promote practical training for all its students and the approach to the professional environment and first job of university graduates.

These are some of the companies that students of the Master's Degree in Marketing and Digital Advertising can opt for in order to carry out their internships and come fully into contact with the professional field:

• ACCENTURE
• AKROLIH TU GUÍA ONLINE S.L.
• ALCEDO ATTHIS SLU
• ARAJET,S.A.
• ARTEMAN KOMUNIKAZIOA KOOP
• AXA COLPATRIA SEGUROS DE VIDA S.A.
• BANCA MARCH, S.A.
• BPL MEDICAL
• CASA EARLY LEARNING
• CG3 GROUP CENTRAL SANTANDER
• COMERCIALIZADORA PUBLICITARIA AVANZADA
• COMISIÓN NACIONAL DE ENERGÍA_REPÚBLICA DOMINICANA
• CONSULTORIO DENTAL VIDENTAL
• CREA MÁS PERÚ
• DIA RETAIL ESPAÑA S.A.U.
• ECOCERAMIC, S.L.U.
• GLT LOGISTICS
• ING BANK
• KIMOON SL
• L. GESTION PROACTIVA III, SRL
• EUROPA PRESS COMUNICACIÓN, S.A
• ARCO ESTRATEGIAS S.L
• PLANNER MEDIA
• PRISA NOTICIAS S.L
• SONY MUSIC ENTERTAINMENT SPAIN S.A
• THEMA CONTENTS S.L. (ZELEB)
• VICE IBERIA MEDIA GROUP S.L
• IBERDROLA ESPAÑA, S.A.U.
• IPSUM PLANET S.L
• AYUNTAMIENTO DE BEJÍS
• BENEMÉRITO CUERPO DE BOMBEROS DE GUAYAQUIL
• COMANDO CONJUNTO ESTRATÉGICO DE COMUNICACIÓN
• SEGURO NACIONAL DE SALUD
• SINDICATO DE EMPLEADOS PUBLICOS DEL SERVICIO NACIONAL DE APRENDIZAJE SENA
• ASESORÍA Y GESTIÓN INTEGRAL FORMATIVA S.L
• NBS ESPAÑA
• STUDIO 128K
• UNIVERSIDAD NEBRIJA
• VIVO IDIOMAS
• SEATRA, S.L.
• RENAULT ARGENTINA S.A.
• CENTRO COLOMBO AMERICANO PEREIRA CARTAGO
• CULTURELAB TS
• GESTIÓN EDUCATIVA CONSULTORES, S.L.
• ICE INSTITUTO DE COMUNICACIÓN ESPECIALIZADA AC
• MENTE CAPAZ COACHING Y FORMACIÓN
• ORTOFACE
• CASA RURAL HIDALGO
• ETIQUETAS ADHESIVAS DEL MEDITERRÁNEO S.L
• GRUPO DIBAQ
• FARMACIA CARAZO FRANQUESA, CB
• GALDERMA COLOMBIA SA
• HABITUM HOGAR, S.L.
• HOYA LENS IBERIA SAU
• LILICOM S.L
• MADRIDEAS Y GESTIÓN ALQUILER S.L.U.
• WOODENDOT
• REGALO ORIGINAL GLOBAL S.L
• VIZARO
• MÁS QUE UN CARAMELO C&CH S.L
• OIU NOVIAS
• MERAKI DENTAL
• VIAJES DE AUTOR S.L.
• SITELICON WEB PROJECTS, S.L.
• SYNEIDIS S.L
• SUPER ROBOTICS
• GRUPO CREATIVO
• GEOLAB CVL
• ACCUTONE EUROPE S.L.
• LLORENTE & CUENCA REPUTACION Y DEPORTE, S.L.
• MARCO DE COMUNICACIÓN S.L.U.
• DODEPECHO DISEÑO Y COMUNICACIÓN, S.L.
• I2C INTERNET, S.L. ( LIN3S AGENCIA DIGITAL)
• MOVIEPRESS TV RADIO
• SOCIAL NOISE
• SMART CLIENT, S.L.
• SEB CREATIVOS S. COOP AND
• HAVAS WORLDWIDE SPAIN, S.A.
• MINDSHARE SPAIN, S.A
• OPTIMUM MEDIA DIRECTION (OMD)
• ORION SOUTHER EUROPE, S.A.
• PUBLICITARIA GENNERA
• TEQUILA SPAIN, S.L.
• RECREA BRANDING MADRID
• ATREVIA COMUNICACIÓN S.L.U
• B2B GROUP S.A
• BANNISTER GLOBAL, S.L.
• ECOMMERCE 2 GESTIÓN GLOBAL, S.L.
• GEOTELECOM SL
• MARAK DIGITAL MARKETING
• MERKAT PUBLICIDAD
• MRM WORLDWIDE SPAIN, S.A.
• POLAR MARKETING SOLUTIONS S.L
• CARAT ESPAÑA , S.A.U.
• EL CUARTEL CREATIVO, S.L.
• GLASS OF IDEAS
• LA TORRE WALLACE S.L.
• WIDITEK TECHNOLOGY, S.L
• THE DIGITAL GATE S.L
• BOUNSEL S.L.
• DATA SOLUTIONS
• DIELMO3D S.L.
• BDO AUDITORES S.L.P
• WECOLLECT ADVISORY SL
• GF-TIC, S.L.U.
• INTERNATIONAL VENTURE CONSULTANS IVC OUTSOURCING AV, SL
• IMAGINE 800, S.L.
• ARKIX, S.A.S.
• AZC GLOBAL E INTEGRAL DE COMUNICACIÓN Y GESTIÓN S.L.
• ATRES ADVERTISING, S.L.U.

Labor insertion survey report